PADI IDC Dive Resort Oceans 5 Gili Air Blog Posts
“Getting your PADI” is one of the famous phrases along travellers, but what does it really mean? Travellers are dealing with a misconception. They are thinking that PADI is the name of the entry level scuba diving course and don’t know that actually PADI is …
On the 8 of October 2021 Dorna Sports, the MotoGP operator, officially announced that Madalika Circuit in South Lombok will host the MotoGP event on March 18 to March 20 in 2022. MotoGP in Indonesia Finally after 25 years Indonesia host a MotoGP again. The …
Wreck diving around the Gili Islands gives divers a totally different experience comparing when they dive a coral reef.
Diving a construction underwater that doesn’t belong there on the first place can increase the marine diversity on that area. The biodiversity that can be supported by them is commonly world-class, attracting all manner of species, from the smallest of macro life to the giants of the sea. The wrecks will be covered over time with coral and will act as natural coral reef.
Like in any other form of diving, wreck diving takes pride in the marine biodiversity that has grown around and inside a shipwreck. Some of the most breathtaking underwater habitat actually formed from wrecks that scuba divers dream of exploring.
Many divers also find wreck diving interesting because they are intrigued with the sunken ship’s exciting or tragic history. Stories of the wreck add up to the excitement of the exploration, some even considered underwater cultural heritage and significant archaeological sites.
Furthermore, a wreck dive site proves to be a challenge for divers especially for beginners. The procedure in this type of diving differs from others in a sense that it requires more training for the higher risks it possess.
The Gili Islands offer two dive sites with wrecks:
The Bounty Wreck is located at the Southwest side of Gili Meno. It is a sunken jetty. The story about the Bounty Wreck tells that the local community bombed the jetty in 2000. The name of the jetty is related to the resort to whom the jetty belongs and the fast boat that brought visitors from Bali to the Gili Islands.
Over time the Bounty Wreck became popular for scuba divers. The wreck is a home for a big school of Drummer fish and Rabbit Fish. Divers will find these schools at the side of the wreck swimming against the current. The wreck is also a perfect place to spot macro life, like Frogfish, Sea moth, Pygmy seahorse, and Nudibranch.
Between the dive sites Halik and Sharkpoint the wreck Glenn Nusa is situated. In 2016 the Glenn Nusa was sunk to create a new dive site. Before the Glenn Nusa became a wreck it was a tugboat. The ship is 22 meters tall and 6 meters high. It has open spaces which scuba diving instructor can use to teach the penetration dive of the wreck specialty.
These days the Glenn Nusa attracts Sharks, Trevallies, Sweatlips, Groupers and Snappers.
You’ve tried diets before. You’ve tried eating more of this and less of that. Eating healthier is important to you, so you can avoid illness and pain, and start living that life of joy you crave. Are you ready to feel good? It’s easier than …
You’ve tried diets before. You’ve tried eating more of this and less of that. Eating healthier is important to you, so you can avoid illness and pain, and start living that life of joy you crave. Are you ready to feel good? It’s easier than …
Andres ChehtmanBioShare:
Let’s face it. Growing a business is hard. From the pandemic to inflation and war, it’s become more challenging to thrive amid the upheaval.
What’s clear: your company’s future success depends on your ability to determine which strategies will sustain growth.
It takes considerable effort. But we’re here to help you get there.
Before we get started, it’s important for you to have a deep understanding of your company’s business direction, resources, strengths and capabilities. Complete visibility is key to making data-driven decisions. Then, you can evaluate the market and assess consumer needs and how they are being met by companies today.
Now, let’s examine how to analyse these factors to ignite your next growth opportunity.
Divide consumer audiences based on traits they share. This will help you target the right people in the most effective way.
Consumer segments can be broken down by demographic and geographic variables like age, gender, place of residence, education, occupation and household income. Behavioural variables, such as lifestyle, attitude, values and purchasing motivations can help you tailor your marketing efforts.
Demographic variables estimate your number of potential customers. For example, a diaper producer will know how many children under three live in a certain country. Behavioural variables pinpoint purchase decision motivations including price, convenience, durability, design and sustainability.
Demographic segments are constantly evolving. Today, Generation X and millennials are driving the labour force globally. If your business strategy involves targeting specific age groups, for example, it’s critical to tailor your tactics to their different needs.
How do brands use consumer segmentation to reach new audiences?
Aguas Danone, a bottled water company in Argentina, was looking for new product ideas to recover lost sales. The company identified two drivers behind non-alcoholic drinks consumption: health and flavour. While bottled water was perceived as healthy, it didn’t offer good taste. Soft drinks and juices tasted good but were perceived as highly caloric. This generated the idea to launch flavoured bottled waters Ser with great success.
Bolivian dairy brand Delizia launched a Tradición line of limited-edition ice cream flavours that celebrate traditional cuisine. Nostalgia and local traditions motivate Bolivians, which formulated the idea to create a new line of products to target these consumers.
Organisations that use consumer segmentation to tailor their narratives, marketing and products will sell more effectively. Read more about learning and development training.
The buying decision-making process is anything but straightforward. A multitude of factors can impact what, when and where consumers buy. You have to understand your customer’s buying patterns so you can alter your offerings to influence those decisions. Some questions to ask are:
Look at distribution channels and payment methods, among others, to uncover your customer’s buying patterns. This will help you position your product towards their interests.
Let’s dig into the retail sector as an example. Today, consumers expect speed and convenience. Retailers that understood these new preferences adjusted their business models to attract more customers. With quick commerce, brands started providing delivery in minutes and capitalised on consumers’ impulse purchases to reap the rewards.
Gopuff, the instant grocery startup, used this trend to grow significantly. The company operates in 900 cities across the US, expanding into the UK in 2021 and France in 2022.
Fintech players are also appealing to consumers who are strapped for cash. With rising inflation costs, alternative payment options like buy now, pay later are bringing in new revenue streams. Younger consumers have been the primary source of growth so far, but interest from older consumers has been increasing.
Buying patterns can tell you a lot about your customers. Use this information to meet them where they are.
Direct competitors offer similar products or services. For example, Coca-Cola and Pepsi or Netflix and Hulu.
Do comprehensive research on where your business stands in the marketplace. And know what other key players are doing to build a powerful competitive edge. Then, find out how they size up against your business.
Critical questions you must ask are:
Take IKEA for example. In 2022, they entered a new market, opening their first store in Chile. But before they decided to expand, IKEA did extensive research. Most likely looking at competitors like Sodimac who already had 74 outlets in the country.
This type of analysis can make or break success.
Indirect competitors target a similar audience but sell different products that satisfy the same needs. For example, Coca-Cola and Tropicana or Netflix and Marvel comics.
Analysing what companies are doing in substitute industries or categories can help improve your offerings and reach new audiences.
Let’s look at airlines for example. Air carriers may look for opportunities in consumer segments currently supplied by other means of transport. Effective questions to ask are:
Diving for everyone! Diving with people who have disabilities? Contrary to what some people may think, scuba diving is adapted to most disabilities. Scuba diving activities with people who have disabilities Scuba diving for disables has become a fashionable, prestigious and very interesting spare time activity. …
“When will the Indonesian borders be open for tourists?” or “Is Indonesia open for tourists?” is the most asked question from people who like to visit us. During the last 2 years lots of countries in the world have put themselves in lockdown. Reasons behind …
Muck diving in Lombok is not that famous. When people hear about muck diving, people will think about Lembeh Strait and Bali in Indonesia or the Philippines. But Lombok has amazing muck dives sites. But what is muck diving and why is the diving so different comparing to “normal” scuba diving?
The term Muck Diving actually takes its name from the sediment that lies on the bottom. This can be a mix of sand, silt, and all kind of debris. The dive sites have large patches of rich volcanic black sand with small patches of life on it. It is not a reef full of coral with lots of reef fish.
Muck dive site are most of the times located in sheltered bays, places where the current cannot affect the eco system. The creatures and critters are interacting with the black volcanic sand and the thrifty coral bommies and are hiding from predators. Most likely divers can spot at these dive sites all kind of Frogfish, Shrimps, Nudibranch, Pipefish, and strange critters that are found nowhere else.
After entering the water it will takes the eyes of the divers to adjust to the environment. Divers dont see reefs and reef fish, but volcanic sand where the creatures are hiding.
Scuba diver should swim slowly and closely to the bottom searching for all these interesting creatures. The divers can use the “frog kick”. This is a way of kicking where the divers displace less as sand as possible. Buoyancy is the most important skill of diving on muck dive sites. Divers don’t want to ruin the visibility of their buddies, but also not of their own dive.
Most likely if the divers are underwater photographers they want to go back to the dive site to make more pictures of all these special creatures.
Kecinan is one of the most popular muck dive sites in Lombok. It is just 20 minutes away from the dive centre. Seahorse Bay or Kecinan is a sheltered bay with a sandy slope where mooring blocks and barrels can be found.
The shallow part of the dive site is a coral restoration dive site. The local community tries to recover the reefs by artificial reefs.
Kecinan is a paradise for seahorse lovers. Seahorses can be spotted in the sea grass area and on the sand patches. The Common Seahorse, the Zebra-Snout Seahorse and the Thorny Seahorse have made their territory there.
Frogfish are most of the time around the barrels, mooring lines and on the artificial reefs. Kecinan has Griant Frogfish, Painted Frogfish, Warty Frogfish and Hairy Frogfish.
Teluk Nare is dive site around jetties. The main jettie is still operating for the speedboats to the Gili Islands. The other jettie is broken and can be found on the sea bottom next to the existing operational jetty.
Teluk Nare is famous for the silt bottom. Having good buoyancy is a must for every diver who will visit this place. On both of the jetties the divers can find lots of different nudibranch.
The dive site is full of rubbish. Rivers in Lombok are the biggest contributors of the rubbish. But also divers will see also rubbish from fisher boats and boat maintenance. The combination rubbish and pier constructions creates an unique diving environment.
A few steps out of the dive shop lays the Oceans 5 House Reef: a sandy bottom that slopes down to 18 meters. A large pinnacle forms the middle point of the reef. The dive site is a combination of coral reefs and sandy patches. And has 3 sunken wooden boats, which attacks a lot of different fish.
Oceans 5 House Reef is famous for the Mandarin fish, Frogfish and all kind of Pipefishes.
PADI Career Development Centre Oceans 5 Gili Air is specialised in the muck diving around the Gili Islands. Regulary they will visit these divesites with photographers and divers who are interested in small creatures. One thing is for sure. Divers don’t have to go to Lembeh Street to spot them. Special creatures can be found in Lombok!
“Do you have to be a strong swimmer to start scuba diving?” is one of the questions people ask who like to scuba dive for the first time as scuba diver. The Gili Islands are located on the North West side of Lombok. And these …